WPP Commerce: Lessons to succeed in APAC

Opening Remarks – Laurent Ezekiel, Global Chief Marketing & Growth Officer, WPP

Winning in e-Commerce: From Strategy to Fulfilment

How to navigate the diverse e-Commerce landscape in Asia with GroupM. Across Asia how we are planning to win with the e-Commerce platforms

Toni Ruotanen, Head of e-Commerce, GroupM Services ASEAN and Cecile Courbon, Senior Director e-Commerce, Performance Mindshare APAC

D2C Commerce – How a customer-centric approach delivers life-time value

Intermediated experiences, thinning margins and lack of available data are driving brands to connect with their customers more directly. The growth of new commerce channels and changing customer expectations is making this more viable.

Sheilen Rathod, President, Customer Engagement & Commerce, Ogilvy APAC

The Future of Commerce – Learnings from China

COVID-19 has caused lockdowns, store closures and social distancing across the world, accelerating e-Commerce everywhere. There is a lot we can learn from China, the world’s biggest e-Commerce market. As the rest of the world opens up, we will look at how the pandemic has changed business, sped up e-Commerce trends and how it’s branching into social and live commerce.

James Bay, Managing Partner (Commerce), Wunderman Thompson, Greater China

Followed by Live panel discussion and Q&A, moderated by Cindy Tan, CRO at INTO Global and IAB Board member.

 

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